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As department stores increased in number and size, storefronts were decorated in different styles to serve as a model for customers. A particularly effective advertising tool was the setting up of showrooms in the showrooms of national and international exhibitions open to the public. Pioneer companies in this field include Waring & Gillow, James Shoolbred, Mintons & Holland & Son. These traditional, high-quality furniture companies began to play an important role as advisors in conveying taste and style to middle-class customers, and began designing and Home Improvemen furnishing many of Britain's notable buildings.[10] such companies emerged after the Civil War in America. Founded by two exiled German brothers, Gebrüder Herter began as a warehouse for upholstery fabrics and grew into one of the earliest furniture manufacturers and interior designers. With their own design office, joinery and upholstery workshops, the Herter brothers were ready to undertake all aspects of interior decoration, including decorative woodwork and fireplaces, wall and ceiling decorations, patterns, and carpets and curtains. | |
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