What is the difference between account-based marketing (ABM) and lead generation? (Business Opportunities - Marketing & Sales)

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Item ID 2337056 in Category: Business Opportunities - Marketing & Sales

What is the difference between account-based marketing (ABM) and lead generation?


Account-based marketing (ABM) and lead generation are both strategies used in marketing, but they have different focuses and approaches.

Lead generation is a strategy that focuses on identifying and attracting potential customers or leads through various marketing tactics such as content marketing, email campaigns, and social media. The goal of lead generation is to generate a large volume of leads and then nurture them through the sales funnel in the hopes of converting them into customers.

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Target State: Australian Capital Territory
Target City : All Cities
Last Update : 28 December 2023 4:41 PM
Number of Views: 65
Item  Owner  : Enoch Pakanati
Contact Email:
Contact Phone: 07396010630

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2024-06-13 (0.224 sec)