How Artificial Intelligence Affects Digital Marketing (Business Opportunities - Marketing & Sales)
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Item ID 2270025 in Category: Business Opportunities - Marketing & Sales
How Artificial Intelligence Affects Digital Marketing | |
Artificial intelligence is transforming dozens of industries. From finance to tech and retail, artificial intelligence is changing the way brands do business. For digital marketers, it’s changing the way they connect brands with their audiences. Machines and computer systems are working like humans with tasks like voice-recognition, visual perception, translation, and decision-making, which all previously required human intelligence. Now, artificial intelligence can accomplish those tasks independently. In fact, by the end of this year, 40% of digital transformation services will use artificial intelligence, and by 2025, the AI industry will grow to $190 billion. These are just a couple AI predictions for 2019, and there’s no doubt there will be more positive momentum from this technological revolution. So how is AI changing digital marketing? Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience. One common example of AI across the web is the use of chatbots to provide customer services to users. With the presence of a chatbot, users can ask them questions about products and services, or ask to be directed to a particular section of a website. After an automated welcome message, brands can choose to transfer users to a live chat with a customer service representative to streamline the interaction. What’s more is that 64% of Americans agree that the best feature of chatbots is their ability to provide 24-hour service, seven days a week. While everyone else is asleep, let your chatbot do the work for you. Another example of AI in digital marketing is the personalization of content a user sees while browsing a website. With the help of artificial intelligence, machines can track user spending habits and record what their preferences are. Afterward, AI can use that information to market similar products users will most likely be interested in. This process will help segment your audience base and drive sales with customized content. Both of these examples demonstrate how AI in digital marketing is transforming the space by helping brands increase productivity and revenue through the automation of tasks that once required human labor and intelligence. By far, the number one way AI is affecting digital marketing is by cutting costs. For example, Joe McKendrick of Forbes says that “[m]ore than half of decision makers (51%) admits that cost reduction is the area where AI is delivering first.” Artificial intelligence is simultaneously helping businesses drive revenue and save money. For more details on our products and services, please feel free to visit us at: Web design, Website design, Hire Dedicated Resources & Offshoring Services. Please feel free to visit us at: https://webigg.com/ | |
| Target State: All States Target City : All Cities Last Update : 11 September 2023 7:32 PM Number of Views: 56 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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2024-05-09 (0.223 sec)