What Are Negative Keywords? (Business Opportunities - Marketing & Sales)
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Item ID 2259093 in Category: Business Opportunities - Marketing & Sales
What Are Negative Keywords? | |
Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to prevent your ads from appearing when users search for those terms. For example, let’s say you run a premium online shoe store. You might want to add “cheap” as a negative keyword to avoid showing your ads to folks looking for cheap shoes. Why Are Negative Keywords Important? Negative keywords are essential for optimizing PPC campaigns and maximizing ROI. Using negative keywords can help you save money, boost conversions, and improve your quality score. Here’s how: • Save money. Negative keywords help you avoid paying for clicks from people who are not interested in your products or services. • Boost click-through-rate (CTR) and conversions. Negative keywords help display your ads only for relevant queries, which allows you to reach qualified prospects who are more likely to buy from you. • Improve quality score. Quality score is, in part, a measure of how well your ads match search intent. A higher quality score can lead to better ad positions. Negative keywords make your ads more relevant to your landing pages and can boost your quality score. How Do Negative Keywords Work? Negative keywords work by matching a user’s query with the search terms you don’t want to target. If the user searches for one of your negative keywords, your ad won’t appear in the search engine results pages (SERP). As you set up your PPC search campaign, you can choose from three negative keyword match types: broad, phrase, or exact match. We’ll discuss how to add each negative keyword type to Google Ads below. For now, let’s explore each match type. Types of Negative Keywords Negative Broad Match Broad match is the default setting for negative keywords. If a search query includes all of your negative keyword terms in any order, your ad will not be triggered. For example, if your negative keyword is “mountain bikes,” and someone searches for “bikes mountain,” your ad won’t show. It contains all of your negative keyword terms. Negative Phrase Match With negative phrase match, your ad will not be displayed if the search query includes the specific keyword terms in the specified order. Although the search query can include additional words, your ad will not display as long as it contains all of your keyword terms in the same sequence. Negative Exact Match With negative exact match keywords, your ad will not be displayed if the search query precisely matches the keyword terms in the exact same order—without additional words. If your negative keyword is “mountain bikes,” and someone searches for “mountain bikes,” your ad won’t show. For more details on our products and services, please feel free to visit us at: Web design, Website design, Hire Dedicated Resources & Offshoring Services. Please feel free to visit us at: https://webigg.com/ | |
| Target State: All States Target City : All Cities Last Update : 26 August 2023 3:48 PM Number of Views: 63 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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2024-04-29 (0.222 sec)