SEO Competitive Analysis – Part 2 (Business Opportunities - Marketing & Sales)
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Item ID 2247807 in Category: Business Opportunities - Marketing & Sales
SEO Competitive Analysis – Part 2 | |
Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. Step 4: Analyze their On-Page Optimization The reason your competitors outrank you for SEO could be that they spend time and effort on optimizing their pages. So you need to analyze the pages that are outranking you. This will help you to identify why your competitors are doing better when it comes to where they are positioned on search engines. Elements you should consider in your analysis are: Titles - The title of your page is important to Google, it shows how relevant a keyword is to a search and is a ranking factor. Make sure your title tags are correct and tied to the right keyword as they tell browsers how to display your page’s title in search results, social media and browser tabs. Meta-data - This is important for the meta keywords and meta description tags. Both will help Google to identify what your page is about. See what your competitors are doing to optimize searches. Headlines or Headings - Google likes headings and gives weight to <h> tags when they are related to specific keywords. These can also be pulled out for featured snippets so can send your content to the top of the page. Be aware that when Google ignores the title tag, it uses H1 tags nearly 51 percent of the time instead according to Ahrefs. Internal linking structure - Internal links help to direct visitors to relevant content and can also give your pages a lot of SEO juice. Don’t overload a piece with lots of links but include quality and relevant ones that keep people on your site. Quality content - You can write as much content as you want but unless it’s quality and relevant, people won’t hang around to read it, and search engines won’t rank it. Quality is better than quantity when it comes to content creation. The competitors that rank highly may be using blogs that help them become an authority on the topic, so do a quick search to find out what they are. Here’s a ‘Guide to Content Ideation’ if you’re looking for some inspiration. Images and videos - Are your competitors optimizing images and videos for the web and mobile? Are they properly tagged with descriptive and relevant names? You should do the same to compete. Schema markup and structured data - Structured data helps search engines understand the content of a page and can improve visibility in search results. URLs - Look at your competitors’ URLs and see if they are doing anything different. Make sure your URLs are descriptive, concise, and include relevant keywords. Customer experience - Usability is a ranking factor so look at the layout of your competitors’ pages, the navigation, and load time. What’s the overall experience for a customer and how does it compare to yours? Step 5: Analyze their Backlinks Backlinks are important to search engines and ranking. You can learn a lot from your competitors’ backlink profiles by using Ahrefs, SEMrush, or Moz to get insights. But it’s not about quantity for backlinks. Quality backlinks are what you are looking for and they are a great addition to any piece of content. In fact, low-quality backlinks can hurt your pages and be seen as spam so don’t use outreach to just get links from anywhere. For example, if one of your pages is being linked from a high-authority site such as Wired, then it adds authority to your pages and is great for ranking. Do an analysis to see what backlinks your competitors have that may be helping them rise up the rankings and see if you can replicate it. Are they getting good links from the media or being recommended by a well-considered organization or body? Sites that link to your competitors may also link to you so take note of who they are. You can always reach out to them about a new blog or guide that covers a new topic or in a better way to get backlinks. For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design. Please feel free to visit us at: https://webigg.com/ | |
| Target State: All States Target City : All Cities Last Update : 10 August 2023 3:35 PM Number of Views: 72 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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2024-04-28 (0.509 sec)