Key Content Marketing Trends (Business Opportunities - Marketing & Sales)
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Item ID 2247243 in Category: Business Opportunities - Marketing & Sales
Key Content Marketing Trends | |
Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. So let’s look at the key content marketing trends for 2023 to see what you would be watching out for or experimenting with to see if it boosts performance. Read on to find out more about these key trends: • Short-form immersive mobile-first video • An explosion in the creator economy • Artificial Intelligence and marketing collaboration • Long-form and live video content 1. Short-form immersive video For years, video has been hailed as the key content type for brands to gain traction across channels - especially on social media. More than half of marketers say video is the most valuable content type with 25 percent saying that live video is effective in reaching social media goals, as noted in the 2023 Content Benchmarks Report. As a result, all social platforms prioritize video content and their algorithms, including platforms that may be traditionally text-based like LinkedIn according to Alison Battisby, Social Media Consultant & Founder of Avocado Social. 2. An explosion in the creator economy We mentioned in our top digital marketing trends for 2023 blog that the creator economy is set to grow and change. This explosion will create intense competition between brands to attract and retain the best creators across platforms. The reason? Brands want to fill their content gaps and they want to tie into the latest trends. But they do not always have the knowledge or capacity to act quickly enough or do it in a way that best drives engagement and conversions. 3. Artificial Intelligence and marketing collaboration Artificial intelligence (AI) and copywriting have been linked for many years. But in 2023 AI will play a bigger role than ever in content creation as the demand from consumers for personalization intensifies. There are a lot of new AI solutions coming onto the market. For example, UberSuggest uses AI to assist with blog posts, Copy.ai helps create social media posts and blogs, while Chat GPT is trained to interact conversationally and can be integrated with Zapier to schedule blogs or social media content and create drawings or videos. These new technologies require marketers to learn how to talk to them and create prompts for the best content. 4. Long-form content and live video Many marketers rely on and prefer short-term content to attract and engage. But ignoring longer-form content would be a mistake. Not only is long-form content like blogs, ebooks, or webinars great for SEO, but it’s also effective in building backlinks - with posts over 3,000 words getting 77 percent more backlinks according to a Backlinko study. But what about long-form videos? According to a senior Google executive, it's believed that 40 percent of young people now use TikTok and Instagram as a way to search for places to go out for lunch rather than using a Google Maps search. So, creating videos that showcase places can help to engage and drive people to your website or brand. For more details on our products and services, please feel free to visit us at: Link Building Services, Google Adwords, Google Local Business, Web Analytics Service & Article Submission Services. Please feel free to visit us at: https://webigg.com/ | |
| Target State: All States Target City : All Cities Last Update : 09 August 2023 7:31 PM Number of Views: 60 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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2024-04-28 (0.223 sec)