How Marketers Can Use AI (Business Opportunities - Marketing & Sales)
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Item ID 2244032 in Category: Business Opportunities - Marketing & Sales
How Marketers Can Use AI | |
AI can perform parts of the marketing process — such as task automation, campaign personalization, and data analysis — so you can spend less on repetitive tasks and more on strategy. For example, our HubSpot mobile app has a business card scanner that uses AI to pick out the name, email address, and other contact information on a business card and map them to your HubSpot properties. Instead of spending time manually entering this data yourself, the AI automates the process for you. The Pros and Cons of AI So, now you know what AI is, how it works, and the four types of AI — let's get into the pros and cons of AI technology. The Pros of Artificial Intelligence Fewer errors Humans can make mistakes, miss deadlines, misspell words, and get the math wrong. Sometimes we're distracted or going through burnout; it's human nature. By implementing an AI-ran automated system, you're lessening the risk of errors. 24/7 Uptime AI also doesn't need rest and can run 24/7. AI's can run constantly and consistently for as long as it's programmed to. This makes AI more ideal than humans for repetitive tasks, allowing marketers and business owners to focus their efforts elsewhere. Can analyze large data sets quickly As I mentioned earlier, humans sometimes make mistakes — especially when processing large data sets. A solution would be to work slower to prevent errors, but time is money in marketing. Fortunately, AI machines can quickly process large amounts of information and data, making them more efficient than humans in a deadline crunch. The Cons of Artificial Intelligence Lack of creativity AI is programmed to react to stimuli based solely on data from the past, meaning they're not currently suitable for creating innovative solutions. Data from the past can help predict future outcomes, but data alone isn't always enough to address a never-before-seen variable. Therefore, AI would be better suited for "grunt" or mundane work. From a marketing perspective, humans can develop a creative marketing strategy, while AI can take care of the repetitive tasks that implement the plan. Impersonal Sometimes, human connection is the best way to forge a closer relationship with your audience. While a self-aware AI is possible in the future, current AI machines cannot perfectly mimic the human experience. From a marketing perspective, implementing AI in every customer interaction can create a rift between you and your audience. I mean, there's a reason many of us can recall shouting, "speak to a representative!" when we're tired of speaking to a robot on the phone. The Future of AI in Marketing According to Grand View Research, the global AI market is expected to reach $1,811.8 billion by 2030, up from $136.6 billion in 2022. Artificial intelligence, theory of mind, and self-aware machines all sound like things from a distant future. Still, the reality is AI is here now, and its impact across industries will likely grow in the years to come. While AI has pros and cons, it's important marketers stay tuned in to its advancements and be open to using AI to streamline certain processes to keep up with competitors. For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design. Please feel free to visit us at: https://webigg.com/ | |
| Target State: All States Target City : All Cities Last Update : 05 August 2023 3:32 PM Number of Views: 59 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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2024-04-30 (0.223 sec)