Why do CPG companies utilize marketing mix modeling? (Computers - Information Technologies)

Item ID 2238907 in Category: Computers - Information Technologies

Why do CPG companies utilize marketing mix modeling?
A Marketing Mix Model solution can be especially useful for large brands with wide geographic reach, many SKUs, and an array of marketing channels; its insights allow them to draw insights from their data for adjustments in real-time.
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Target State: All States Target City : All Cities Last Update : 28 July 2023 5:55 PM Number of Views: 63	Item Owner : Marketing Nextbrain Contact Email: Contact Phone: (None)

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2024-05-05 (0.223 sec)