Why Manufacturing Companies Need to Improve Their Marketing Strategy (Business Opportunities - Marketing & Sales)
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Item ID 2229464 in Category: Business Opportunities - Marketing & Sales
Why Manufacturing Companies Need to Improve Their Marketing Strategy | |
While many manufacturing companies have a track record of innovation and flair when it comes to their marketing, it is also fair to say that some manufacturing sectors can have a reputation for being conservative in how they approach marketing. Regular fixtures like the trade show, the annual company golf day, and maybe that annual press day are still valuable and have their place. But buyers are fast switching their buying engagement towards digital channels, where companies are using techniques including content marketing, digital marketing, social media marketing, google ads, and video marketing, for example, as part of their b2b marketing strategy. Quite simply, if marketers in any business are not embracing these channels and capabilities, then their marketing strategies will likely struggle to achieve the engagement they need with their prospects to develop their business. That doesn't mean that the traditional marketing methods and tactics get ditched. Instead, they should be updated to fully take advantage of the new opportunities that digital marketing can offer. Let's be clear the advantages of modern digital marketing platforms for marketers are significant. The benefits include: • Highly targeted campaigns that support account-based marketing tactics to target specific individuals and personas with specific content and messaging. • Comprehensive data analytics that mean you can invest more in the campaigns and tactics that work and quickly ditch those that don't. • Genuine two-way engagement with your target audience, which can help you build your brand and profile if handled the right way. Strategies to Market a Manufacturing Company The opportunities offered by digital marketing are immense. Let's explore strategies you can adopt to drive inbound marketing so that you can exploit them to the max. Understand Your Buyer Persona While the marketers at b2b manufacturers have always understood the need to understand their customers really well, it's essential now that they understand their buyer persona in more detail than ever. They now need to know how to exploit that insight really well too. Ensure you understand your customers' personal and professional needs, buying behavior, and decision-making criteria. Do they need to cut costs, increase revenues, reduce risks, or launch new products? Without this insight, you will find it challenging to deliver the highly targeted account-based marketing campaigns that marketers have been dreaming of for years. Master Your Content Marketing With a very solid grasp of your audience, you can now create the content they want to see based on their unique needs, interests, and drivers. Your target audience analysis should tell you how people like to digest information at the various stages of the sales cycle. Early in the cycle, people like to be educated about a specific problem they are trying to fix. So, give them content that explores how that problem has emerged, its impact, and some approaches they can use to solve it. For some industries, video marketing will work well; in others, whitepapers will be more effective. Later in the sales cycle, provide them with content that shows how your unique capabilities can help them when they are ready to buy from you. | |
| Target State: All States Target City : All Cities Last Update : 14 July 2023 10:28 PM Number of Views: 79 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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2024-04-29 (0.222 sec)