SEO Elements To Incorporate Into Your Web Design (Business Opportunities - Marketing & Sales)

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SEO Elements To Incorporate Into Your Web Design


SEO Elements To Incorporate Into Your Web Design

When designing and building your new website, you must incorporate the following SEO principles:
Coding
Before the design of your website begins, you must decide on the code format used to design your website. It is recommended to use either HTML or CSS code because both code types are easy to optimize. Stay away from Flash and other similar coding because it is difficult to optimize websites built with this coding.



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Mobile Friendliness
The mobile friendliness of your web design is extremely important. More online searches are done using mobile devices than desktop or laptop computers and Google has made mobile friendliness a priority with its mobile-first indexing that it introduced in 2017. If your website does not load or display properly on mobile devices, you will not only have a high bounce rate from mobile users, but you will also get poor rankings from Google.

Readability
As always in the world of SEO, content is king. It is important for your website design to incorporate the content in a way that is easy for users to read. You must consider format, font type, font color, and font size and ensure that your textual content can be read easily on desktops and mobile devices. There also needs to be enough space to put a decent amount of content on the page as longer, well-optimized textual content is more likely to rank well than a page with only a couple of sentences of content.

Loading Speed
The speed in which your website loads on desktops and mobile devices is an important SEO element. Loading speed is one of the known metrics Google uses to determine rankings because fast loading websites enhance the user experience. If your website loads slowly, you will lose rankings with Google and have a high bounce rate. Slow loading speeds will also slow down Google as it crawls your website, resulting in fewer indexed pages.
Approximately half of the users who land on your website are likely to leave if your website cannot load within three seconds. Therefore, the ideal loading time is no more than two seconds. There are several things you can do to help your website load faster including removing plugins and optimizing your images.

Smooth Navigation
It is important for your website to have navigation that is easy to use and understand. Make sure your top and side navigation menus and dropdown menus function properly and that the links in your navigation menus are arranged in a way that makes sense. Easy navigation will enhance the user experience and make them more likely to visit more pages of your website.

Sitemaps
While the navigation menus within your web design help users navigate your website, the sitemap helps search engines crawl your website. A sitemap shows the structure and importance of your website’s pages and it guides search engines like Google as they crawl your website. There is also metadata in your sitemap that can help boost the rankings of your website.

URL Structure
Your website should have what are referred to as descriptive URLs that describe each page and include keywords. Make sure the words in your URLs are divided by hyphen instead of underscores. Taking control of your URL structure and incorporating relevant keywords will help your website rank better than if your URLs contained random numbers and letters.

Image Optimization
When uploading images to your website, there are several steps you must take to ensure that the images are properly optimized. You can optimize the images in the following ways:
• Image file names: Make sure the images you upload have descriptive file names. You can use keywords in the image file names that will be seen by the search engines.
• Image file size: Large image files may look great, but they can slow the loading speed of your website. You should use small image files that load faster but still look good on your website.
• Alt tags: Alt tags are the text tags that appear when a user hovers the mouse over the image. These alt tags provide a description for the image that informs search engines of the nature of the image. The alt tags also make your website more accessible for those who are visually impaired as they can read the description if they cannot see the image.

For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization.
Please feel free to visit us at: https://webigg.com/


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Last Update : 16 June 2023 8:14 PM
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