SEO tips for small businesses (Business Opportunities - Marketing & Sales)

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Item ID 2202960 in Category: Business Opportunities - Marketing & Sales

SEO tips for small businesses


1. Find the right keywords
Think about the words your clients are likely to use when looking for your products or services on the web. If you’re selling appliances, for example, are your customers more likely to use a formal word like refrigerator or a slang word like fridge?
Make a list of 20 to 50 keywords, then go on Google Ads. Once you have created an account if you haven’t already done so, you can validate that the keywords you chose are frequently used in online searches.
You can also use a Google Ads product called Keyword Tool to find more keywords to build your list.
Use your keywords on each of your website pages to help them rank higher when prospective customers search using those keywords.
2. Focus on your unique offerings
Remember you’re competing against other companies for attention online from prospective customers. To rise above the pack in web searches for your industry, look for words that correspond to your market differentiators such as your unique offerings or geographic location.
Competition is also stiff for keywords you buy as part of a pay-per-click campaign, where an ad for your company appears above or beside the free search results. You pay the search engine company each time your link is clicked. Again, you will have to focus on niche keywords if you don’t have a big budget.


Target State: All States
Target City : All Cities
Last Update : 09 June 2023 6:42 PM
Number of Views: 89
Item  Owner  : webigg02
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2024-05-09 (0.224 sec)