B2B Content Marketing Trends (Business Opportunities - Marketing & Sales)
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Item ID 2180315 in Category: Business Opportunities - Marketing & Sales
B2B Content Marketing Trends | |
B2B Content Marketing Trends 1: Video Content Yes, video content is expensive and yes, it’s worth it. Many B2B companies are unable to see the value of videos because they stumble on achieving key buy-in from decision makers. B2B companies need to look beyond the initial cost of hiring a new videographer and look toward the opportunities they’re unlocking. According to the Aberdeen Group, digital marketers who take advantage of video marketing earn an average of 66 more leads per year. For B2B companies with a high customer lifetime value, that's a whole lot of content marketing ROI. For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design. Please feel free to visit us at: https://webigg.com/ B2B companies can leverage the trend in video marketing to drive leads and also illustrate a more personable side of their brand. B2B companies often sell complex products or services and it’s becoming increasingly important to be perceived as approachable and personable. Live video is a great way to give prospects a behind-the-scenes look at the people behind the logo. At the end of the day, humans are attracted to people and authenticity, regardless of the product or service. Here are a few examples of how B2B businesses can use video content to differentiate themselves. • Showcase company culture with a brand video • Visually explain a complex product or service • Repurpose long-form guides into a digestible slideshow or video • Transform a client story into a testimonial narrative • Highlight a success story with a compelling case study video • Launch a vlog series to showcase expertise and build thought leadership 2: Episodic Content A popular B2B content marketing trend is to break down longer content into digestible and manageable episodic content. Episodic content is an effective initiative that can be added to any B2B content marketing strategy. This trend sets up expectations for prospects, giving them clear directions to check back regularly to consume the next entry in the series. Capturing the prolonged interest of a hyper targeted audience with high-quality content provides extensive opportunities to: • Drive engagement on social platforms • Expand audience size • Increase page views • Generate more leads 3: Content with Empathy and Humor What do you call a digital marketer with no empathy? Your old business partner. Digital marketers that lack empathy and humor are missing out on a valuable opportunity to genuinely connect with their prospects. In times of conflict and disruption, brands need to demonstrate their comprehension of the challenges plaguing their prospects. When prospect fears are addressed and their voice is heard, trust is built. Brands that inject empathy into their content help transition undecided customers into long-term customers. Brands that use humor achieve a similar end result. Humor is a great tool to capture an audience's attention and connect with them on a much more personable level. While humor can be a tool, it can also be a hindrance if used incorrectly. If your company is considering capitalizing on this B2B content marketing trend, it's important to use humor sparingly and strategically or else it will detract content value. For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design. Please feel free to visit us at: https://webigg.com/ | |
| Target State: All States Target City : All Cities Last Update : 09 May 2023 4:06 PM Number of Views: 75 | Item Owner : webigg02 Contact Email: Contact Phone: (None) |
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2024-04-19 (0.221 sec)