Elements and Components of Blog Marketing
There could be various reasons for businesses to incorporate Blog Marketing, however some of them that are very important:
• Blogs use simple platforms that allow for connecting with and sharing timely and meaningful information for a direct information channel to customers.
• Search engine optimization (SEO): Search engines reward valuable content that is regularly published.
• Companies do not need the services of a webmaster to implement Blog Marketing because of the development of revolutionary blogging platforms like WordPress and Hubspot.
• Businesses that blog can accumulate up to 60% more customers
• A blog is the purpose for all content marketing goals. Businesses can use their blog’s content on Facebook, Twitter, LinkedIn, and for ebooks and email newsletters or anywhere they distribute content.
• Blogs give a company a voice and connect its audience to new products and services, news, timely information, market trends, and to what happens at the company beyond its website.
• Blogs showcase a company’s expertise and influencers and establish industry credibility.
• Blogs establish two-way conversations with customers, industry associates, and potential buyers by creating a comment section below the blog. This can build confidence in the company and can increase sales.
• One of the elements of Blog Marketing includes creating a blog calendar similar to an editorial calendar. Blogging keeps a company centered on its content marketing goals.
• Blog Marketing is a public relations tool. News outlets and journalists pay attention to high profile blogs and bloggers.
• A business must define who its audience is and why it is blogging to that demographic. This tightens up the purpose of the company’s marketing strategies.
• Companies can promote their brand stories, relay company philosophies, highlight employees, and reveal innovative ideas through blogging. This lets customers and prospects understand how that business can help solve customer problems with its products and services.
• Blogs are long-term marketing assets and extremely cost-effective. Blogs do not go away. In 2017, many websites maintain a content curation page on their website which drives SEO.
• Companies can take advantage of blog analytics which keep a log of click-through rates, trending topics, social media shares, comments, and what days and times of the day the blog receives the most visitors.
• Blogging is inspiring. Employees involved in their company’s Blog Marketing process begin to see new ideas in everyday events of life wherever they go.
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Last Update : 01 March 2023 4:27 PM
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